What does marketing have to do with personal growth? Well, it has everything to do with it. Are you growing your spiritual being if you’re marketing your own business properly? YES! Especially if you have a family business.
Knowing that you’re continuously spending time and money and sacrifice to claim your better position in business is growth in and of itself. Having people make these decisions for you within a safe boundary (a marketing manager that can only spend $500 per month) is NOT proper marketing. The opposite is also true whereas you are open to getting ideas from marketing companies and professionals as to how you can grow. Or you personally making decisions for your business and growing via trial and error – this is also very healthy for personal and business growth.
Investing Time & Resources Into Marketing
Being like everyone else that runs a business is a poor way to live your life. Both professionally and personally, you’re accepting mediocrity, which is not the way of a true Zoroastrian way of life. You must strive to be the best you possibly can, in all areas of life. Using your business to propel you forward in this area is likely the smartest thing you can do for yourself.
To become a better you, investing time and other resources such as money or delegating tasks is a must. This will require a personal and mental sacrifice you’ll be making within your life as a whole. It also makes for a sacrifice in the physical world which will allow for growth of your physical being. Growth of your physical being will extend to other important physical beings in your life that you’re deeply connected to and likely depend on you. Extending this growth to them will transform into their spiritual beings becoming elevated as yours is.
If you choose to ignore your marketing in your family business, you’re affecting your family as well as yourself. You’re choosing for your family to not grow with you (if you’re the one making all the decisions). This is not fair for family members, or for yourself. You need to break through your discomfort. And if you can’t do this for yourself, at least make the leap for your family and for others that are also in the picture. Pushing through this is growth, choosing not to push through this, is destruction. It is both physical and spiritual destruction.
Physical destruction in your life includes the destructive communication between you and the people you love, mainly. Spiritual destruction comes from the momentum of you accepting mediocrity in your life. And if you accept mediocrity in your business, you’ll likely accept it everywhere else in your life, therefore, lowering your spiritual well-being. It’s not about the money, it’s about the growth and progress you make towards your goals. And it’s about making those goals very important to you and your family. Pushing yourself to accomplish these goals will make you more spiritually healthy.
Ways to Market Your Business
If you’ve decided you’d like to add this benefit of marketing your business to your life, congratulations. However, we won’t stop here, as there’s a lot of work and sacrifice involved in getting you to do the necessary tasks to accomplish this. We’re here in the Zoroastrian community to help our fellow readers.
Here are a few ways we know you can market your business successfully. This is provided here so you don’t have to waste money on forms of advertising that don’t work in today’s digital age. Comb through this list from time to time, write these down and make progress over time. You’re gonna have to test these out to know which is best for your specific industry and area. Here’s the list:
- SEO (Search Engine Optimization)
We’ve found SEO to be the best way to market local businesses in their area. It is the process in getting your business at the top of search engines people use everyday. So when your potential customers look up businesses that provide your service, you’ll be found at the top. This is the single best way to get customers for now in 2019. We highly recommend a company that provides Las Vegas SEO for our Las Vegas chapter of Zoroastrian business owners. They’ve already been trusted to help over 10 of our members in Las Vegas and we are all grateful to have found them.
Having a billboard in your local area about your services will get the attention of the majority of people that live in your area. Having multiple is even better. We’ve found that people generally do look at billboards and get alerted about specific details of a company. Then when they actually need the service, they’re likely to look up that brand online and ask friends about them. If they trust you, they’ll likely call you.
3. Facebook Advertising
Facebook is a great place for you to use ads to grow your business. You can target people based on proximity or on many other demographical factors. Having a list of past customers phone numbers and/or email addresses can be very useful. If you have a list, you can upload it to Facebook and they can create a “mirror audience” of that list. Meaning, they’ll show the ad to people that are very similar to the people on your list. This can be very powerful for a small business. This is also one of the best ways to market your company in 2019.
Test Yourself, Test Your Business
Get out there and test yourself! Go and attempt to push yourself to make the necessary changes to your mindset to make this happen. Make your personal growth a priority, as it always should be. Get out of the funk you’re in right now by pushing yourself to your limits. This goes for pushing the limits of work, sacrifice and selflessness. Putting your business at the forefront of changes will help you do this easier. Understanding that your business health is what is directly impacting your family and spiritual happiness will help you push through. Get the motivation from coming from the perspective of your family being happy and positively affected by your personal growth.
When you come back to this, it should be to test out the next marketing tactic on the list. Go out there, and try these things. Don’t be fearful – instead, understand your fear is only a construct of a misunderstanding of how to become spiritually whole and radiating that wholeness with others.